I don't run your ads. I make sure the ads you run are the right ones.
Every Monday, a drop of test-ready ad concepts lands in your inbox. Finished statics, each built on a hypothesis worth testing. You launch them. The results feed the next drop.
Anyone can make ads now. That's the problem.
AI killed the cost of production. Your media buyer can generate 50 statics before lunch. So can your competitors.
The bottleneck isn't making ads anymore. It's knowing which ads are worth making.
Most brands test variations of whatever worked last quarter until it stops working. Then they're stuck, burning spend on lookalikes of a dead winner. New angles don't come out of a prompt. They come from someone who's studied thousands of winning ads, read your numbers, and knows where to swing next.
That's the job. That's the whole job.
The Monday drop.
Every Monday, this lands in your inbox:
- 4 to 6 finished ad concepts. Not briefs. Not mockups. Ready to launch.
- A one-page test plan. What each concept is testing, why, and what a win looks like.
- Mid-month iterations. Whatever's winning gets pushed further.
- A monthly angle report. What we learned, what we kill, where we swing next.
New requests go into next Monday's drop. That's how it stays fast.
The loop.
- You send your numbers. Your ad-level export, or just your top ads. I read them so you don't have to.
- The drop lands Monday. Concepts plus the test plan.
- You launch. You or your media buyer. No new dashboards, no handover meetings.
- Results come back. The next drop gets sharper. Every month the loop compounds.
The taste is public.
I keep a swipe file of the best static ads on Meta. Thousands of brands, hand-vetted, free to browse. It's the standard every drop has to clear.
Want it pointed at your product? I'll make you 3 ads, free. No catch, no call.
Two options. No custom quotes, no calls.
Starter — $2,500/mo
For brands spending $20k+/mo on Meta with one core product line.
- One drop every Monday
- One product line
- Mid-month winner iterations
- Monthly angle report
Growth — $4,500/mo
For bigger brands or multiple product lines.
- Two drops a week, or multiple product lines
- Faster iteration on winners
- More parallel angles in testing at once
- Monthly angle report
Add-on: Product photography — +$750/mo
Studio-grade product shots, generated and retouched to match your brand exactly. New scenes in every drop, no shipping your product anywhere, no shoot days. Use them in the ads, on your site, wherever.
Running multiple accounts for clients? Message me. Buyers get their own deal.
No contracts. Pause or cancel anytime.
FAQ
Do you run the ads?
No. You or your media buyer launches everything. I stay in the creative layer on purpose. The person picking the angles shouldn't be the person grading their own homework.
What do you need from me?
Your store link, and your ad-level performance export once a month (weekly on Growth). That's the fuel. The drops get sharper because of it.
Do you use AI?
For production, yes. The thinking is mine. You're not paying for pixels, you can generate pixels yourself. You're paying for knowing what to make.
Why not just generate ads in-house?
You should. Most of my clients do. The drops aren't about volume, they're about direction. One right angle beats fifty variations of a wrong one.
Do we get on calls?
No calls, ever. Everything's async over email or Slack. You get my thinking in writing, which beats a meeting anyway.
Statics only?
Yes. Statics are the cheapest, most durable format on Meta. It's the layer I've gone deepest on, and the swipe file proves it.
What if nothing wins?
Then the test plan told us something, and the next drop attacks from a different angle. That's the loop working, not failing. But if you're not getting value, you leave. No contracts.
Start with 3 free ads.
Send me your store link. I'll make you 3 ad concepts for your product, free. No brief, no catch, no call. If you like how I think, the Monday drops are the same thing on repeat.